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Continue reading →: My New Book: Shift to TRUST“Why the hell should I trust you?” At twenty-two, I didn’t have an answer. And the heart of the question didn’t become clear for two decades. Covey’s bank account? Brown’s marble jar? Harvard’s Trust Triangle? They didn’t quite do it for me. Shift to TRUST is a framework that works:…
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Continue reading →: What’s the Big Idea?As the book’s release gets closer, people keep asking what it’s about—what’s the big idea. So here are five that stand out to me: why every business is in the trust business, why trust is built on evidence instead of emotion, why transparency beats mystery, why reputation travels farther than…
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Continue reading →: Why Trust?The hard part wasn’t getting people to trust me. The hard part was becoming a person worthy of trust. That’s the whole book—and the reason it took me almost three years to write.
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Continue reading →: Luck and Skill and StoriesYou can’t lose a coin flip on purpose. Trust me. I’ve tried. And it turns out, that’s a useful way to think about luck and skill. A golf professional needs to be able to reproduce the bad shots as well as the good ones. A poker player can lose on…
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Continue reading →: Tips Are for Waiters“What would Dave do?” It’s a question I hear from friends, family, and my dozens of readers. And while I appreciate the vote of confidence, I have concerns. People love tips. They look like shortcuts. But a tip is only useful if you understand why it works and whether it…
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Continue reading →: The Circle and the SphereTwo people stand in front of the same statue. One is moved. The other is unimpressed. They’re both right—and once you see why, you start seeing it everywhere. A look at how the same thing splits into a dozen different truths, and why the view you’re sure of is only…
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Continue reading →: The Code, the Road, the ModeUp up down down left right left right B A Start. The Konami Code gave you thirty extra lives in Contra — and made you reckless. You’d sprint into gunfire, respawn, and do it again. No strategy. No awareness. Just volume. Most people approach life the same way — more…
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Continue reading →: Perception Is a RumorLook at a rainbow. ROYGBIV — red, orange, yellow, green, blue, indigo, violet. Notice what’s missing? Purple isn’t there. Your brain makes it up—invents a color to bridge a gap in the spectrum that physics can’t close. Most of what you experience works the same way. Your perception isn’t a…






